Saada is a pioneer of the region’s Public Relations industry. With a reputation for excellence at both
strategy and execution, Saada has helped secure a seat for PR at the boardroom table, while nurturing and
managing many young professionals and providing training to non-PR staff. During her 30 years in PR,
Saada helped several regional and international brands build, protect and maintain an image and a
reputation. She has been working on free-lance consultancy basis since she retired from Ogilvy in 2021.
Between 2010 and 2020, Saada transformed Ogilvy PR elevating the agency to become one of the top five
in the region.
At General Motors, she brought all PR services covering internal and external audiences under one roof
building the largest and most effective PR team. The jewel in the crown was the work done during the
difficult 2008/ 2009 years. The foundations for regional automotive PR she built in her Bain
Communications time, came in very handy.
At the Dubai Commerce and Tourism Promotion Board, now
